Our story

From festival pitch to trusted travel partner

One year ago we stood on the World Aviation Festival floor with a prototype of our AI travel agent. Today, Safarwise is the partner brands choose when they need journeys that feel hand-crafted for every traveller.

2023

From idea to festival floor

A simple idea to reimagine travel conversations turned into a live demo at the World Aviation Festival in Amsterdam.

2024

Building the Safarwise backbone

We transformed early traction into a platform—combining Labeeb AI with operational tooling that airlines and agencies trust.

2025

Partnering with travel leaders

Today we are positioning Safarwise as the brand that delivers personalised journeys for the world’s most ambitious travel teams.

We are building the brand travel leaders call first

Airlines, hospitality groups, and agencies collaborate with us to launch hyper-personalised programmes. They stay for the transparency, reliability, and relentless focus on traveller delight.

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Hospitality at heart

Every interaction—human or automated—should feel considered, respectful, and culturally aware.

Technology with empathy

We design AI that augments teams, unlocks new services, and keeps travellers in control.

Partnership over transactions

We co-create with airlines, OTAs, and boutique agencies to build lasting value together.